Apple sells over 200 million iPhones in 2019 - consumes a large amount of rare earth metals
Around 2 billion smartphones are upgraded to a new phone every 11 months1. Research says, Americans dump 416,000 cell phones every day that end up in landfills3. Different varieties of smartphones contain 16-17 rare earth materials2, which are difficult to mine and extract1.
One billion Apple users became vulnerable to "website hack" breach
With more companies experiencing security breaches, the threat of compromised data is on the rise1. On average, a single data breach costs USD 3.86 million3. In 2019, there were 3,800 publicly disclosed breaches and 4.1 billion records exposed 2. Companies are not prepared for the breaches1.
Apple reduced the plastic used in packaging by 48% between 2016 and 2018
In 2016, around 242 million tons of total plastic waste generated across the world, which is 12% of the complete municipal solid waste (MSW)1. About 1.6 million tons of waste generated in the United States in 20182, one third was from packaging, and more than half was from plastic2.
Apple has increased its total water savings by 5X from the Clean Water Program in 2017 and 2018
According to the United Nations, nearly 4 billion people experience extreme water scarcity at least 1 month in a year1. It is estimated that about 700 million people will be displaced by 2030 due to severe water scarcity1. About a third of the world’s groundwater systems are already stretched to their limits1.
In 2018 Apple diverted 74% of its total waste of 74,000 metric tonnes from landfills
In 2016, the world generated 2.01 billion tonnes of solid waste1. According to a report published by Platform for Accelerating the Circular Economy (PACE) and the UN E-Waste Coalition, about 44 million tonnes of electronic waste was generated in 2017 across the globe2. Only about 20% of e-waste is recycled properly and the rest 80% is either dumped into landfills or recycled informally. About 246 million tonnes of plastic waste is produced each year globally6.