Danone aims to reach 100% circularity of packaging by 2025
The problem with plastic is not the material itself but for what it is used. "We make so many things that don’t require the longevity that plastic has – we don’t need a straw that we will use to sip one drink that will stay in the environment forever”, says Taylor, the founder of charity Tanagaroa Blue 1. As one of the leading global food & beverage companies, Danone counts among the main plastic polluters of the environment 2.Therefore, it is of high importance that they acknowledge the necessity of a transition to a circular economy of packaging and show commitment.
Danone invests in a start up making waste reduction and circular economy a priority
The United Nations estimates that nearly one-third of the world's food production is wasted at all stages of the food chain, from field to plate. The amount of food thrown away in France could feed 10 million people. That’s more than the number of people in need in France, 8.8 million 2.
Animal welfare as part of regenerative agriculture
The cattle and dairy industry worldwide are emitting more greenhouse gases that the transportation industry . Unfortunately, the practices we have now are not sustainable. The intensive farming industry not only emits methane, a powerful GHG, but also uses a significant amount of water (990 litres of water to produce 1 litre of milk ) and land. Furthermore, livestock is kept in questionable living conditions and is not always treated with ethic and respect. (ex: how the dairy industry works: ).
Danone is Changing the way to Approach SDGs by Making Innovative Products and Programmes
Danone, a French dairy and FMCG products' firm has one of the largest consumer bases in Europe and the world. Their agenda, of recent, has been to bring healthy food to as many people as possible. This has been possible under two contexts: the saturation of the advanced markets in Europe, and the emergence of growing markets in Asia and Africa. The strategic renewal of Danone's goals is through four different methods: Experimentation, capturing and diffusing knowledge, mobilizing CBUs and based on a fund.
Danone’s brand “Evian” and plastic waste
Researchers estimate that more than 8.3 billion tones of plastic has been produced since the early 1950s. Only 9% of that plastic has been recycled and about 79% has ended in landfill or the natural environment.