Netflix's 15. 8 million new users set to increase CO2 levels
Netflix acquired 15.8 million new users during mid-March 2020 when many European countries enforced a hard lockdown due to COVID-19 . 1
Netflix Collaborates with UN Women: An Initiative Towards Gender Equality
Women have been consistently underrepresented in TV and Film industry. Women are often portrayed as characters that needed to be rescued such as the damsel in distress, shopaholic, or low level worker1 & on average significantly less well-paid.6 The industry has generally been a missed opportunity, with analysis of popular films across 11 countries having found that just 31% of all speaking characters were women & only 23% of films featured a female lead character.3 This image does not reflect the reality of present day women in the world. The no. of women working in the Film and TV industry reached a historic high in 2019 but men still outnumber women 4 to 1 in key roles.4 The percentage of top grossing films featuring female protagonists was 40% in 2019, reaching a recent historic high while 43% of films featured male protagonists.5 In 2019, 84.9% of movie directors of theatrical films were male in US.7
Netflix and minority representation
Equal representation in the media is important: news and media outlets teach the public about “others” and “minorities realize… that the media influence not only how others view them, but even how they view themselves.” 1,2,3
Netflix keep 50% Women in Leadership positions and orients its product towards Gender Equality
Netflix is an online media-service provider founded in August 1997, which counts +8600 employees worldwide and +185 Million paying users1. Netflix has recently had an enormous effect on society’s habits, thanks to the ability to easily access movies/TV entertainment, its global original content, and experience personalization2 . As a global leader, the company is betting "on employees with diverse backgrounds, cultures, perspectives, and experiences to support their innovation and creativity"3 through a clear Diversity&Inclusion strategy (with Vernā Myers, activist, as Representative)4.