In your analysis, describe the company’s product: include the what, who and how much, following the IMP framework. Also, assess how the company’s product or service provides access to clean and safely managed drinking water and since when.
Make sure to describe the scale of the impact by taking into account:
1/ The breadth of the impact
Is the impact local, national, or global?
How many people are concerned? Thousands? Millions? Billions?
As a rule of thumb, if it affects at least 1 million people, it is considered significant. Although, please bear in mind that this is not always the case, as, at times, it could be regarded as unfair to expect an impact to touch that many lives. Thus, this is flexible.
2/ The depth of the impact
Is the life of the people concerned deeply affected, or does the issue just marginally impact them?
Are the changes brought by the issue profoundly changing society or the planet?
3/ The persistence of the impact
In your analysis, make sure you add value to your readers and go beyond the company’s CSR report by not merely reporting data from the company’s report, but going the extra mile of providing additional metrics, studies, and sources to make your analysis robust and the impact value and scale are clear.