Key takeaways

  1. Ranking can show how well or bad the company is doing on specific topics. However, this measure alone doesn’t fully portray the company’s impact.

  2. Rankings can be used as supporting evidence, but should not be used as the sole basis of impact.

What is the issue?

Companies like to use rankings to show their impact. However, the fact a company has received a specific distinction is insufficient to describe its concrete impact—particularly when the methodology is not known, and the questionnaire is self-answered by companies.

How to use them?

Make sure the impact of the analysis does not solely rely on one/multiple rating(s), but is also supported by facts and figures.

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