1. It can be tempting to write an article about a lawsuit, an accusation, or an assumption about companies, but this does not solely qualify as impact.
2. You must stick to proven facts only to illustrate a broader issue and stay away from company bashing or glorifying.
3. For lawsuits, take on the topic only if a clear ruling has been established.
The sixth golden rule is to stick to facts and avoid using allegations or assumptions to build your analysis.