✓ Step 1. Check our Topic Selector to see the list of topics on companies that are eligible for the certification and reward. You can search for a topic by using the search bar. Simply type keywords. Otherwise, you may directly search for a specific company and the topics available for it.
Tip: check the box "available" to see topics that are not taken by other analysts. You can find more on how to use the Topic Selector.
✓ Step 2. Once you have an idea of a topic for a company, go onto its page (e.g. American Airlines) and check the topics that have already been covered - this will help you avoid writing about a repeat topic!
✓ Step 3. With published analyses in mind, it is time to start thinking about the topic you want to write about. Make sure to select a topic that has a current impact. To help narrow down your topic, we suggest choosing an SDG and reading analyses on your topic of interest.
✓ Step 4. Once you have chosen a current issue you want to focus on and reserved the topic, you can begin your research!
✓ Step 5. Make sure to focus on a single topic with the right level of granularity.
Last but not least, a single topic can sometimes be assessed through various angles with different key metrics. If you find yourself in this situation, you should read our dedicated article on how to avoid examining a topic that is already covered.
For more information about topic inspiration, check out our article on how to conduct smart research.