COVID Learn how to correctly analyse this topic.

Victoria Schoenlaub

7 min Read Time | August 10th 2021

Key takeaways

1

Covid analyses should only be written if the company’s COVID-related actions are linked to their core business (i.e. a pharmaceutical company developing vaccines vs an oil company donating masks).

2

A one-time donationor action is usually not significant enough to publish on our platform; these kinds of topics should be avoided.

3

Analyses must not forget to assess the depth, breadth, and persistence of the company’s impact.

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What is the issue?

With COVID, many companies jumped in to help governments and front-liners deal with the virus through donations. These donations, small or big, had an impact on society.

Other companies contributed by producing vaccines and supplies needed, and others had to lay off some of their employees.

At Impaakt, we try to measure companies’ main impacts, which are linked to their products and services. Therefore, a financial or in-kind donation from a company whose business has nothing to do with health is peripheral to their core business. For example, the fact that Caterpillar’s foundation gave money for COVID relief does not tell us anything about the impact of the product and services of Caterpillar on the planet and society.

Also, as we are looking for persisting impacts, a one-off donation or employee layoff does not fall in this category.

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How to treat it

Analyses related to COVID may still be relevant as long as they are not associated with one-off actions and as long as they are linked to the company’s core business. Find about finding the right level of granularity in this article.

If your analysis covers a donation, make sure to read our article “How to treat donations”.

Overall, try to describe the scale of the impact by taking into account:

1/ The breadth of the impact

  • Is the impact local, national, or global?

  • How many people are concerned? Thousands? Millions? Billions?

As a rule of thumb, if it affects at least 1 million people, it is considered significant. Although, please bear in mind that this is not always the case, as, at times, it could be considered unfair to expect an impact to touch that many lives. Thus, this is flexible.

2/ The depth of the impact

  • Is the life of people concerned deeply affected, or does the issue just marginally impact them?

  • Are the changes brought by the issue profoundly changing society or the planet?

3/ The persistence of the impact

  • How long would the impact described last for? Months? Years? Decades?

  • How reversible is the impact described in the impact analysis? Can it be easily stopped/extended?

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