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"How to see through greenwashing for the climate-conscious consumer."

Faye Turner

5 min Read Time | March 6th 2021

In a new article published by online student magazine 'Study Breaks'  Impaakt are mentioned as a key resource for helping consumers make the right decisions about where to shop, work, or invest.

Taken from the article titled "How to see through greenwashing for the climate-conscious consumer," written by Asha Mackay readers get adivce and education on how to manage this tricky task:

"Greenwashing, or the practice of making unsubstantiated claims about the “eco-friendliness” of a product, is by no means a new marketing strategy. Consumers do seem to care about environmental impact: Market studies show that stock prices of a company fluctuate alongside news of their environmental impact.


It’s easy to get caught up in ‘green’ advertising. Here’s how to weed out companies that use environmentalism as a brand without putting it into practice."

The list that Asha compiles helps readers apply strategies to see past the greenwashing, from avoiding buzz words to fact-checking, it is a handy article that also demonstrates the use of the Impaakt platform for everyday citizens as well as investors wanting to know the true impact that brands and businesses have on the environment and society.

Read the article in full here.

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