Rhondak native florida folk artist Yc7 Otf Fn 0 unsplash

"How to see through greenwashing for the climate-conscious consumer."

Faye Turner

5 min Read Time | March 6th 2021

In a new article published by online student magazine 'Study Breaks'  Impaakt are mentioned as a key resource for helping consumers make the right decisions about where to shop, work, or invest.

Taken from the article titled "How to see through greenwashing for the climate-conscious consumer," written by Asha Mackay readers get adivce and education on how to manage this tricky task:

"Greenwashing, or the practice of making unsubstantiated claims about the “eco-friendliness” of a product, is by no means a new marketing strategy. Consumers do seem to care about environmental impact: Market studies show that stock prices of a company fluctuate alongside news of their environmental impact.


It’s easy to get caught up in ‘green’ advertising. Here’s how to weed out companies that use environmentalism as a brand without putting it into practice."

The list that Asha compiles helps readers apply strategies to see past the greenwashing, from avoiding buzz words to fact-checking, it is a handy article that also demonstrates the use of the Impaakt platform for everyday citizens as well as investors wanting to know the true impact that brands and businesses have on the environment and society.

Read the article in full here.

Related
Articles

Based on the article you've just read, here are some more we think you'd be interested in.

8 Min read

Impaakt Rater Collective

Andrew moca y AG Nj U4rtss unsplash

20 Min read

Spotlight on our longest-standing contributors

Meet some of the writers that continue to produce articles for Impaakt.

Nike

9 Min read

Nike enables over 300 million people worldwide to engage in physical activity and improve fitness.

Weekly Outstanding Impact Analysis 9th July

City scape big brands impact

26 Min read

The Impaakt List: 20 Companies with the most impact on the world

Examining the impact that 20 of the worlds largest companies have on environment & society

Swiss Fintech Start up map

7 Min read

Impaakt featured in Sustainable Fintech Startup map

A new map of the Swiss Fintech sector has been released in a project by the Swiss Green Fintech Network.

World Green Background Sustainability small

Let’s take action together

With the right investment companies having a positive impact on the planet are able to flourish. Our community forms part of that mission by measuring their impact.

Join Us