Brain Power Collective Intelligence

The Three Musketeers - crowdsourcing, impact & the SDGs.

Faye Turner

8 min Read Time | March 3rd 2020

According to the United Nations Conference on Trade and Development (UNCTAD), achieving the Sustainable Development Goals (SDGs) will require the investment of between US$5 to $7 trillion by 2030.

How can three unlikely friends - crowdsourcing, impact measurement and the SDGs, come together to make all the difference?

Hitting this level of investment is a daunting task in terms of resource mobilisation. It’s also a huge challenge, and a great opportunity – in terms of resource allocation.

Industry CSR Impact Consumers

The role of business

With this in mind, we need to do what we can to make sure that we allocate whatever money will be raised, where it really helps. Now that might seem trivial, but it is in fact quite complicated to accurately assess the deep, long-term effects that many of these investments will have on the environment and society.

In practice, a large part of these investments will be made through private companies. Actually, almost everything that we produce and consume is made by companies. They are the ones that grow our food, make our medicines, build our infrastructures and develop our technologies. They are the real operating agents of our societies, and they are the ones that will implement on the ground, most of the initiatives related to the Sustainable Development Goals.

It is therefore crucial that we can correctly and thoroughly assess the impact that companies have on each SDG if we want to make sure the investments we make really go in the right direction. Without robust tools to measure impact, we might end-up financing models that create more problems than solutions.

CSR measures together Compress

How do we measure impact?

Usually, we ask experts to tell us but at Impaakt, we don’t believe this is the right approach. Indeed, we don’t think there is any single person (or small group of people) on earth that can really look at the many forms the impact of a company like Alphabet (Google) can have on different communities, in different countries and with different time horizons. It is far too complex for a single brain to figure this out.

Another route would be to rely on technology. There are some interesting models using Artificial Intelligence (AI) and Machine Learning. But although they are interesting, and could help us streamline the process, we believe it will take years - if not decades - before systems based on AI can really manage this task. Not because technology is not good enough, rather because there is not enough impact data available out there for these models to crunch and deliver standardised impact metrics.

We believe the most promising way of correctly and quickly measuring the impact of business, is to rely on collective intelligence – or crowdsourcing as it is commonly known. If we can pick the brain of thousands of people, capture the small pieces of knowledge they have on the impact of each company and consolidate all this information in a structured way, imagine how powerful this would be?

Brain Power Collective Intelligence

The power of collective intelligence

The power of collective intelligence is well known. There is not only considerable academic literature on the mechanisms that allow collective intelligence to over-perform expert-based models; there are also well-known platforms that have proven it’s possible to generate high-quality information by asking potentially anyone to participate. Many scientific research projects have used collective intelligence to collect and even analyse data. This approach known as “Citizen Science” is a good illustration of the level of quality you can get if you gather a large-enough (and diverse-enough) community of participants.

“Collective intelligence is a sociological concept that describes how a group intellect begins to form when people work together. ... Although individually each person has diverse knowledge or differing beliefs, their collective intelligence provides accurate data.”

Of course, collective intelligence is not magic. For this approach to work, you need to design proper incentive and quality mechanisms that avoid the risks of pollution, manipulation or distortion of data. If you get it right, you can definitely create highly valuable content that experts alone are unable to produce.

This is exactly what we do here at Impaakt. We are a collaborative platform that uses collective intelligence to produce impact analysis and impact ratings on each SDG for the world’s largest companies. Because in reality, there is only one way we are going to achieve the SDGs, and that’s if we do it together.

See you on the Platform.

The Impaakt Team

Sources: Science Direct


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