How to treat it
The topic addresses the impact of products and services that enable the mobility of people and goods. The analysis should focus on why mobility is critical and how the company is essential to providing that product or service.
It is important to separate the mobility of people from the mobility of goods. For instance, an airline company that is commercial but also transports cargo and freight would need to be treated in two separate analyses.
Introduction
The introduction should describe the broader impact issue to set the stage for the reader. Why is mobility important to society?
You may take the exact introduction of the key example. However, please keep in mind the specific industry of the company.
Read more on how to build a strong introduction in this article.
Core analysis
Mobility of goods
To include:
Number of products sold (cars, etc.)
Number of goods being transported
The reach of these products and services
Benefits of mobility (i.e. economic growth, globalization, etc.)
If discussing freight, it is worth mentioning the volume being transported compared to international or national standards, depending on the location of the company’s activities.
Mobility of people
To include:
Number of people being transported (for example, through the number of airline tickets sold
The reach of these products and services (how far they travel)
Benefits of mobility (i.e., reliability, safety, movement, etc.)
Caution: This topic does not include job creation or affordability of these products or services.
In addition, to describe the scale of the impact, take into account:
1/ The breadth of the impact
Is the impact local, national, or global?
How many individuals or businesses are included in the program(s)?
2/ The depth of the impact
Are the financial situations of the individuals or businesses profoundly affected, or does the issue just marginally impact them?
Are the changes brought by the issue/program profoundly changing society or the planet?
3/ The persistence of the impact
How long would the impact described last for? Months? Years? Decades?
How reversible is the impact described in the impact analysis? Can it be easily stopped/extended?
