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"Unilever’s personal & home hygiene products reach ≈1.3bn people, improving well-being globally."

The Impaakt Team

7 min Read Time | August 26th 2021

WOW Graphics Impaakt Social Media

Article of the Week - The WOW

Read on to find out the winner of our 'Weekly Outstanding Work' award.

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Written by: Jennifer Tapia Boada

Company: Unilever

SDG 3: Good Health and Well-being

Read the full article below.

"Unilever’s personal & home hygiene products reach ≈1.3bn people, improving well-being globally."

Personal hygiene (oral, body and hand-washing) prevents germs that cause infectious diseases like diarrhea, covid19, trachoma, tooth decay, etc1. Similarly, home hygiene (surfaces, towels) prevents the spread of germs in living spaces2. A 2020 study found improved hygiene reduces the risk of common infections by 50% and the need for antibiotics by 30%, helping to prevent deaths from antimicrobial resistance3.

Unilever’s products are accessible at 25M retail stores across 190+ countries, reaching 2.5bn people/day4;p12, 31.6% of the world’s population5. During the pandemic and to serve online shoppers, Unilever increased its eCommerce accessibility by 61%4;p24.

Unilever runs 3 divisions: Beauty & Personal Care (B&P); Home Care (HC); and Food4;p3. The first two, hygiene-related, make 62% of the firm’s turnover (€31.6bn)4;p3. Through both divisions’ brands, Unilever seeks to improve health and well-being by way of, inter alia, hand hygiene, sanitation and oral health4;p11. For instance, since 2010, B&P’s soap brand Lifebuoy has reached 1+bn people with handwashing campaigns, and since 2012, HC’s brand Domestos helped 29M people access better sanitation4;p31.

B&P offers deodorants, hair and skincare products through brands like Axe, Lux and Dove4;p3. During the Covid-19 pandemic in 2020, B&P expanded its hand hygiene items into 76 new markets to better meet consumers’ needs4;p20. B&P’s products reach 1bn+ people/day6.

HC offers home-hygiene solutions4;p3such as disinfecting surface cleaners under brands like Domestos; and laundry disinfection under brands like Persil, available in 55 countries4;p23. HC does not disclose its daily reach7 4;p2-3. However, since 2010, U’s products (B&P and HC) have improved the health and hygiene of 1.3bn people4;p3.

Oriented towards consumers’ needs, Unilever’s hygiene products for personal and home care massively reach ≈1.3bn people/day, improving health and well-being worldwide.


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