"Walt Disney is a source of eustress and joy to its 157.3 million annual visitors globally."

The $2.2 trillion global entertainment industry allows people to socialize, relax, have fun, de-stress, and live longer/higher-quality lives¹. As per a study, engaging in leisure activities helps lower stress levels, better mood, lower heart rate, and increase psychological engagement². Entertainment activities provide a source of eustress, the good kind of stress that keeps you feeling vital and alive³. Leisure is also a source of family cohesion as an enhanced parental role, and positive interactions lead to strengthened bonds⁴. Today, experiences have become social assets as 78% of American millennials choose a desirable experience over a desirable product⁵.

Walt Disney reinvented the amusement park industry by first addressing the willingness of American families in a post-WWII economy to drive family spending on entertainment¹¹. Today, the company’s 13 Disney theme parks, 46 resort hotels, and a Disney cruise line located in five cities worldwide host 157.3 million guests each year⁶. Walt Disney World, which covers 10,000 hectares, is the most visited theme park worldwide, with 48 million annual visitors⁷. Disney’s parks and resorts market share is 26.37%⁸.

85% of visitors believe Disney theme parks are fun for all age groups since they provide a complete entertainment experience for all^9;p23. By visiting Disney parks, people have access to childhood memories and dreams and can escape from the reality of their everyday stressful lives^9;p28-29. According to research, 71% of people who had planned a Disney trip in the upcoming six months felt greater levels of energy¹⁰. Therefore, Disney has a 70% return rate for its first-time visitors as the experience easily translates into a social asset⁵.

Walt Disney provides its 157.3 million annual visitors with fine family entertainment and leisure experience. Disney’s theme parks have closed only eight times in history, continuing to be a source of fun, eustress, and boosting energy levels.

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