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"Alphabet’s Google enables access to petabytes of data for over 91% of the global internet base."

The Impaakt Team

7 min Read Time | October 22nd 2021

WOW Graphics Impaakt Social Media 18

Welcome to the article of the week, highlighting the environmental and social impact of a company through a recently published article on the Impaakt platform. Every article measures how sustainable a business really is, ultimately looking at their core impact.

The winner this week is:

Written by: Anshumaan Ayyangar

Company: Alphabet

SDG 9: Industry, Innovation and Infrastructure

Read the full article below.

"Alphabet’s Google enables access to petabytes of data for over 91% of the global internet base."

Data is the new oil1. The global data estimate was 44 zettabytes (1021 bytes) in 2020 when 1.7 megabytes (106 bytes) of data was created per person per second1,2,4. Search engines are a great help when it comes to organizing this vast amount of data and finding relevant results on research, entertainment, shopping, etc. in quick time for free5,7. This helps maximize access to information to literally anyone - focusing on their intent and satisfaction14,15.

Alphabet Inc. is the parent conglomerate of Google and +200 companies11. In 2020, 99.64% of Alphabet’s revenue ($181,694Mn out of $182,351Mn) came from Google - available in 219 countries and territories3,8. Its search engine holds 87.76% of the global market share as of 2021, amounting to multiple petabytes (1015 bytes) of data per day9,10. It is reportedly the fastest and can provide millions of results for a search in 0.19 seconds6. It is also the most viewed website followed by Alphabet’s video platform YouTube10. Each day, there are 5.4bn Google searches, 1.2bn uploads on Google Photos and over 1bn collective hours of videos streamed on YouTube10. In 2012, Google AdWords – still the line’s biggest source of revenue – served nearly 30bn impressions per day13.

Worldwide, their emailing service, Gmail, and storage service, Google Drive, have over 1.5bn users, Google Maps has +1bn users, and its application hub Play Store has 1bn users10. Google Analytics is the most used analytics service and Chrome is the most used web browser10. The company’s virtual assistant is installed in +400mn devices10. In 2019, the 4bn Google users equaled 52% of the global population, when there were only 4.39bn global internet users, i.e., 57% of its population in all11,12. This means that +91% of those connected to the internet use at least one Google service on any compatible device from almost anywhere in the world.

Alphabet and Google have enabled access to information via many channels for virtually the whole of the cyber world.

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