"Adobe promotes inclusivity with color accessibility tool for at least 700,000 people with CVD."

Color blindness, also known as color vision deficiency (CVD), is the inability to differentiate between specific colors, and it is officially considered a disability¹. It affects roughly 1 in 12 men (8%) and 1 in 200 women (0.05%) in the world³. Worldwide, about 300 million (Mn) people live with CVD, accounting for roughly 4% of the global population³. Although CVD is often considered a mild disability, two-thirds of people with CVD report feeling handicapped³.

Adobe is a leading software firm that specializes in digital marketing and communications⁶. It provides customers with tools to help them generate and distribute their digital content⁶. As of 2022, the company operates in 26 countries⁶.

Adobe launched the Inclusive Design Exchange initiative in 2018⁷. Inclusive design refers to a "human-centred or user-centred design methodology that provides a framework to understand the needs, wants, and limitations of end users"⁵. This way, the company promoted inclusive design and accessibility with their products and aimed to reduce inequality for people living with disability⁸.

In 2020, the company released its Color Accessibility Tools, providing an accessible platform for people with CVD to design without the handicap of CVD^8,10. This new feature enables users to check their themes against the three most common types of CVD: Deuteranopia, Protanopia, and Tritanopia⁴ through its freely accessible website⁹. Adobe is among the few and first companies that implemented this feature⁴.

Adobe has reached roughly 26 Mn subscribers in 2021². Considering nearly 4% of the global population is with CVD, Adobe opens up a new inclusive space for more than 1Mn people to design unaffectedly by CVD^3,10. This website can reduce inequality in the design sector for at least 700,000 people who feel handicapped and underserved due to CVD^3,10.

Overall, Adobe promotes inclusivity for disabled people by following the inclusive design policy and providing them with new accessibility tools.

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